Press Release: Pinnacle Expands in Richmond, VA

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RICHMOND, Va. — (BUSINESS WIRE) — Pinnacle Treatment Centers (PTC), a leader in providing accessible treatment for substance use disorders, today opened their fifth location in the state of Virginia and their 66th facility within the U.S. Conveniently located in Richmond, Pinnacle is one of a select few treatment facilities in central Virginia to provide underserved communities with affordable substance abuse treatment and the option of outpatient care. This model of care empowers patients to take control of their treatment as it affords them the opportunity to maintain employment, school obligations and family commitments while getting the treatment necessary to address their recovery.

“Given the opioid epidemic in Richmond and throughout the state, there is a drastic need for treatment, and our company is committed to bringing care directly into the community to help solve this crisis.” Joe Pritchard, CEO of Pinnacle Treatment Centers, who made his personal journey through recovery and is now dedicated to helping others, recognizes the need for outpatient programs that are designed to offer support in managing stress and provide patients with relapse prevention strategies, while connecting them with community support.

According to the Virginia Department of Health Chief Medical Examiners report, approximately 1,100 Virginians are killed each year by fatal heroin or fentanyl use. Drug overdose — primarily caused by opioid use — remains the leading cause of unnatural death in Virginia since 2012. Preventable drug overdoses in Virginia continue to outpace gun-related violence and motor vehicle accidents since 2012.

Areas that have been hit the hardest by the opioid epidemic include Richmond and parts of Southwest Virginia. In a recent Richmond Times-Dispatch article State Health Commissioner, M. Norman Oliver stated, “Virginians are dealing with an addiction epidemic driven by a lack of jobs, lack of affordable housing and lack of transportation.” Pinnacle’s goal is to provide accessible treatment to these underserved communities struggling to break the cycle of addiction.

Pinnacle’s Regional Medical Director acknowledges the need for affordable treatment options within the Richmond community, “As a long-standing addictionologist and psychiatrist, I value Pinnacle Treatment Center’s years of experience and knowledge in the treatment of all addictions. Our patient friendly, innovative approach to rehabilitation sets us apart and makes vital treatments available and affordable to at risk communities. Pinnacle is desperately needed in the State of Virginia.” Pinnacle’s latest outpatient treatment center will offer medically-assisted detox, group therapy, meditation, and mindfulness programs with flexible day and evening hours.

About Pinnacle Treatment Centers

Pinnacle Treatment Centers Network is a recognized leader in comprehensive substance use services. Locations include Indiana, Kentucky, New Jersey, Ohio, Pennsylvania, and Virginia. A full continuum of quality care includes detoxification for residential and outpatient clients as well as transitional living programs. Pinnacle treats the individual’s physical, emotional, spiritual, and psychological well-being. Each center focuses on patient-centered care and an individualized approach, upholding a high standard of medically assisted treatment and compassionate attention to each patient’s needs. For more information, visit


Media Contacts:
Amber Hergen,
Lauren Howe,
The Hoyt Organization, 310/373.0103