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We lead with our hearts.
 
When empathy comes first, healing follows.

1 (800) 782-1520

Meet Our LeadersExperienced, Compassionate, Committed

Our leadership team has more experience in addiction treatment than you may believe possible. We stopped adding up our collective years in the industry when we got to one hundred. That’s right: our leadership team has well over a century of experience bringing the highest quality care to patients from all walks of life. We’re physicians, clinicians, business managers, financial experts, marketers, and more – and all of us believe what we’re doing makes our world a better place. That’s why we love coming to work every day: we know we’re helping.

One person at a time, one family at a time, one community at a time.

Pinnacle Leadership

  • Joe Pritchard
    Joe Pritchard
    Chief Executive Officer
  • Brian Thorn
    Brian Thorn
    Chief Operating Officer
  • Dr. Chris Johnston
    Dr. Chris Johnston
    Chief Medical Officer
  • Dr. Lori Ryland
    Dr. Lori Ryland
    Chief Clinical Officer
  • Paul Solomon
    Paul Solomon
    Chief Financial Officer
  • Tina Adams-Salter
    Tina Adams-Salter
    Chief Compliance Officer
  • Geoffrey Wade
    Geoffrey Wade
    Chief Development Officer
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Joe Pritchard
Chief Executive Officer

Joe Pritchard’s mission is to help those suffering from addiction, and he brings the kind of passion that can only come from having experienced addiction firsthand. In addition to his own recovery, he is nationally recognized as a leader in the field of substance abuse treatment, with more than 40 years of experience. In his role as CEO, he uses his extensive knowledge in operations, development, and strategic planning to provide patients the opportunity to restore their lives. Joe has built a team of renowned substance use disorder professionals who are committed to providing comprehensive patient treatment and care.

Brian Thorn
Chief Operating Officer

Brian Thorn brings both management and legal experience to his role as Chief Operations Officer at Pinnacle Treatment Centers. Previously he served as COO of Foundations Recovery Network in Tennessee, where he not only oversaw day-to-day operations, but also was responsible for putting in place management teams for every area of the business. He has served similar roles at Elements Behavioral Health and Clarity Way. Before entering the healthcare field, Brian was an equity partner at the law firm of White Fleischner & Fino. He holds a BS from Rutgers University and a JD from Benjamin N. Cardozo School of Law.

Dr. Chris Johnston
Chief Medical Officer

Christopher Johnston, MD graduated from New Jersey Medical School and practiced family medicine for 25 years before joining Pinnacle Treatment Centers in 2011. The later years in private practice he increasingly attended to the needs of people suffering from addiction in his group practice. His goal has been to incorporate the most effective medication–assisted services across the full spectrum of levels of care and ensure nurses and prescribers are following evidence-based procedures.

He has seen the miracle of recovery among family members and emphasizes that medication is a tool to achieve enough stability in life to do the leg work needed to achieve clean and sober life.

Dr. Lori Ryland
Chief Clinical Officer

Lori Ryland, Ph.D., LP, CAADC, CCS, BCBA-D, is a 2017 Outstanding Alumni Award recipient from the WMU College of Health and Human Services for her contributions in the field of addiction treatment. She received her Ph.D. from Western Michigan University in Clinical Psychology and completed the Specialist Program in Alcohol and Drug Abuse. She is a board-certified behavior analyst, and a certified advanced alcohol and drug counselor and supervisor. Lori has achieved certification from the Academy of Cognitive Therapy/Beck Institute in Philadelphia and is trained in evidence based practices such as Dialectical Behavior Therapy, Cognitive Behavior Therapy, Motivational Interviewing, Contingency Management, and Applied Behavior Analysis.

Dr. Ryland has a broad scope of 20+ years of healthcare experience including work with veterans with PTSD, inpatient psychiatric, addiction treatment, criminal justice, autism treatment, serious and persistent mental illness, intellectual and developmental disabilities, traditional outpatient services (individual, group, family), and psychological testing. She has expertise in healthcare administration including supervision of utilization management, provider network management, clinical quality, grant management, and population health. She has been involved in numerous community and state-level initiatives including Governor-appointed advisory positions such as Diversion Council and Behavioral Health Advisory Council, development of the Michigan Medicaid Autism benefit, and implementation of numerous evidence-based practices throughout the state of Michigan.

Paul Solomon
Chief Financial Officer

Paul brings more than 30 years of financial and operating experience to Pinnacle Treatment Centers. After several years working for a large public accounting firm and then 13 years in investment banking, advising on raising debt and equity capital for medium- and large-sized companies based in the U.S., Europe and the Far East, Paul moved to the healthcare industry as a career Chief Financial Officer. In his various CFO roles, Paul has experience working inside organizations in the hospital, surgery center, medical laboratory, physical therapy and veterinary hospital sectors. Paul’s focus has been to apply his skillset and experience to help healthcare companies maximize their operational and financial efficiency, work collaboratively to build and implement long-term growth strategies, and aid in improving service quality across the organization. Paul holds a B.S. in Accounting from the State University of New York at Binghamton and a M.B.A. in Finance from New York University. Paul is humbled by the dedication of the Pinnacle team, and both honored and energized by the prospect of helping individuals, families, and communities break the cycle of addiction and move forward to a better future.

Tina Adams-Salter
Chief Compliance Officer

As Chief Compliance Officer, Tina Adams-Salter brings a wealth of legal and medical experience to Pinnacle Treatment Centers. Her goal is to help us continue to provide the best possible care for our patients while ensuring that Pinnacle Treatment Centers exceeds all standards for compliance, risk management, privacy, and security.

Having served in similar roles at the University of Missouri Health System, Meridian Health, and Temple University Hospital Health System as well as working as a law clerk and legal researcher, Tina offers a unique understanding of how to best deliver outstanding care within today’s fast-changing regulatory environment.

In addition to being a registered nurse, Tina holds a Bachelor’s degree in nursing from Thomas Jefferson University, a Juris Doctor from Rutgers University School of Law and an LLM-Dispute Resolution from the University of Missouri.

Geoffrey Wade
Chief Development Officer

Geoffrey Wade brings extensive relationships within the healthcare community and decades of experience to his role as Chief Development Officer. Driven by a desire to build the teams and relationships that enable better care for patients, he has helped healthcare companies across the country to improve their practices and networks. He has deep experience working with healthcare providers inside and outside the organization to build networks of care and support for patients and developing strategies to deliver care more efficiently. He holds a Bachelor of Arts from Dartmouth College, where he was a Rufus Choate Scholar.